Website design and digital marketing for small business
Website Design and Development
Website development includes the entire process of establishing an online presence, including analyzing the purpose of your website, purchasing the domain name, coming up with designs for your project, implementing the ideas according to the development plan, and creating something that people will love.
Search Engine Optimization and Lead Generation
Search Engine Optimization (or SEO) has to do with making sure that the big search engines see your website as answering users’ search queries, thus making it appear at the top of search result pages. Websites that are old, clunky, and poorly designed aren’t useful to users, so they don’t appear favorably in search results.
Social Media Marketing and Integration
Social media marketing and integration ensures that your Facebook, Instagram, Twitter, LinkedIn, and other platform pages interact with and complement your website appropriately. Sometimes this means making sure that your social pages are being promoted on the website and are interlinked, and other times it means promoting your website on social media platforms.
Website Design and Development
Our website design and development service is a full-featured comprehensive solution that helps a wide range of organizations, from those that have no presence online to those that have been operating online for a number of years.
Domain Name Analysis, Purchasing, and Setup
For organizations that have no online presence, we will help you determine the most appropriate domain name that fits your budget and meets your goals. We’ll research and purchase a .com, .org, .ca, or other top level domain according to your needs and set it up so that you don’t have to.
Initial Design Proposal and Evaluation
The path to a fully functioning website is very rarely a straight line. This means that there are a lot of changes, back-and-fourth input/feedback, and adjustments that go into a finished product. Our design process provides you with a number of options from which you are able to select the design that best suits your needs. Once a design is selected from the options we provide you, we begin the build-out of your project.
Project Implementation and Delivery
Our ultimate goal is the satisfaction and positive opinion of our clients. Following the initial design proposal phase, we implement your website as per the plan we agreed upon together. Then, you receive the option to propose changes and revisions to the extent we are able to accommodate them before the final, finished product is handed over to you.
Search Engine Optimization and Lead Generation
Start with a strong foundation
A successful search engine optimization strategy starts with the right tools for the job. Google Search Console is the golden standard by which other SEO tools are measured. We set your Squarespace site up to integrate with Google Search Console.
Use science and analytics to measure results
As data is collected over time, it begins to indicate the effectiveness of your search engine optimization strategy. The Google Search Console shows what keywords your website is ranking for, which position or rank your website has, the percentage of people who click on your website, and the number of times a keyword is searched for.
Make changes based on what the data shows
Search engine optimization is a dynamic strategy that changes over time. With the correct foundation and tools, we are able to quantify how well a strategy is working and where it can be improved upon. By making changes as necessary and as data becomes available, we are able to make a winning strategy even better.
Social Media Marketing and Integration
Cross-Channel Integration
Simply put, your social media strategy does not exist in a vacuum. It is auxiliary and complementary to your digital assets and web presence. Each platform offers unique features for brands, but we ensure they work in harmony and as part of an overall strategy that encompasses the goals you wish to achieve for your business/organization.
Account Setup
We will register your brand or organization on the platforms identified as part of your social media strategy, then handover the registrations for your organization to control, or manage the accounts on your behalf as part of an ongoing maintenance agreement.
Username Research
If you don’t have a social media presence or are looking to establish one on a new platform, our username research will give you a number of options that match your brand, mission, and overall story. Social media usernames are like digital assets for your organization. Ideally, you have the same username across all platforms. Our service checks all of the major platforms, and presents username options that are available so that you don’t have to settle for different usernames on different platforms.
Promotion
The two main types of social media marketing are organic and paid. Paid marketing is promoted by the social media network and often takes the form of ads for your business. Organic traffic is not paid, and relies on users and followers to promote content on your behalf.
